Press Release: Inspiration Behind The Rebrand of Last Shot®

In the News | OTC Markets: EQ Labs Press Release: Inspiration Behind The Rebrand of Last Shot | Nicole Light



Mo Owens, CEO of EQLB
EQ Labs Inc. (USOTC: EQLB)

Inspiration Behind The Rebrand of Last Shot®
A Unique Formula


Las Vegas, Nevada: EQ Labs, Inc. (“EQ.” or “the Company”) (OTC.BB: EQLB), is thrilled to announce that “Last Shot®” has embarked on a complete rebrand journey fueled by the need to focus on promoting a healthy lifestyle. “Our formula is unique, says Mo Owens, and we needed a branding expert that could propel us in the right direction, which is why we chose to work with Chief Creative Officer, Nicole Light from Paper Roo Package Design and Branding.”

“The unique and game-changing formula behind Last Shot® truly inspired me in the rebranding effort, says Nicole Light.  The ingredient profile and numerous benefits stood out to me over the competition. This, paired with the fact that Last Shot’s vision is geared towards promoting and supporting a healthy and fitness-driven lifestyle, allowed me to craft an innovative approach to provide a new, clean, and modern design that would make a powerful impact in today’s culture. 

Avoiding the mainstream energy drink feel, Last Shot® needed to lean toward a more holistic feel that was full of natural energy. I wanted the new logo to express hydration through a simplistic modern font and water droplet shape in the “h”. For the revamped packaging, portraying the variety of the flavors was essential to the Last Shot® line up. By introducing splashes of fresh fruit in a visually stimulating way with brightly colored liquids, I was able to visually express healthy hydration and sustainable energy in a powerful way.

As a mother of two and an advocate of quality food and beverages, I knew this rebrand direction would have a tremendous impact on Last Shot's mission and their loyal following.”

About Paper Roo Package Design and Branding

Nicole Light is a recognized branding and package design expert in the consumer goods and retail segments. In the last fifteen years, she has created stunning award-winning packaging in both North America and Europe.

Nicole has helped launch thousands of new and re-branded products. Her repertoire includes total brand development from the ground up, concept development, and 360-degree package design from structural die-lines and displays to finished art files for offset and digital printing. She also works directly with manufacturing companies doing some truly inventive things with folding cartons and custom plastic molds. It is evident that Nicole Light is not your ordinary package designer which is why we chose her for the Last Shot® rebrand. She understands the intricacies of the business from design to shelf impact as well as all the government (FDA, FSIS and USDA) regulations. Working together with customers, she travels to their manufacturing facilities to design effective containers that fit their automated packaging lines and to share ideas.

“I offer a one-stop, comprehensive branding development and packaging service.  I wanted to apply my unique skill-set to help my customers achieve their packaging needs from start to finish because I know how hard it is to find such a combination.  To be able to engineer your box, create stunning artwork, manufacture packaging and have it on your dock ready for production…. well, that’s what I am passionate about. You must love what you wake up to do every day. And I do!” says, Nicole.

Nicole Light, Chief Creative Officer
Paper Roo Package Design and Branding  |

Safe Harbor:

This news release contains “forward-looking statements” as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. These forward-looking statements generally can be identified by phrases such as EQ Energy Drink, Inc. or its management “believes,” “expects,” “anticipates,” “foresees,” “forecasts,” “estimates” or other words or phrases of similar import. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new business opportunities and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact Information: EQ ENERGY DRINK, Inc
Maurice Owens, President and CEO
Phone: (702) 806-5943






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